Forum topics:
Structuring the Internal communications
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- Internal communications department position within the structure of PR and corporate
communication.
- How to coordinate between the internal communications department and HR department?
- How to build and manage internal communication department?
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Managing internal communications
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- Intercomms impact on the corporate culture of the staff.
- The impact on the intercom and staff loyalty to the organization.
- The role of internal communication in handling change and managing the crises.
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Planning Internal communications
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- How to analyze the reality of internal communication in your organization?
- How do you determine the communication needs of the staff and recognize their communicative
rights?
- What are the most effective internal communication channels?
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Detailed schedule of the forum:
Time
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Session no.
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Main focus
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English speaker
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Arabic speaker
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09:30-10:30
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First
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Structuring intercom
|
Dr Laoise O'Murchú
|
Dr. Hamad Al Hammady
|
10:30-11:30
|
Second
|
Structuring intercom
|
Ann Pilkington
|
Isa AbdulRahman
|
11:30-12:30
|
Third
|
Managing intercom
|
Tom Crawford
|
Eng. SobhiBatterjee
|
01:30-02:30
|
Fourth
|
Managing intercom
|
Emma Murphy
|
Talal Alzeid
|
02:30-03:30
|
Fifth
|
Planning intercom
|
Kevin Ruck
|
Ibrahim Al Marzooqi
|
03:30-04:30
|
Sixth
|
Planning intercom
|
Emily Gibbs
|
Butti Al Falasy
|
Note: simultaneous translation will be available from English to Arabic and vice
versa.
Workshops in the second day 17th of Dec. from 9am- 2pm
Training language
|
English language (simultaneous translation is available).
|
Workshop Trainer
|
Kevin Ruck
- Founder of the PR Academy in UK.
- The author of "Exploring Internal Communication".
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Content
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- Definition of internal communication.
- From tactics to strategies.
- Employee view "Just an employee".
- The division and classification of the internal audience.
- Intercom and the organizational culture.
- Intercom and the leading attitude.
- Intercom and the strategic change.
- Manager's role in reinforcing the intercom.
- The most effective intercom channels.
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Training language
|
Arabic language
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Workshop trainer
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Dr.Khairat Ayyad
Head of PR Dept. in Communication college/ Sharjah University.
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Content
|
The workshop addresses the subject of communicating with the employees during the
crises time in different organizations. The workshop goal is to introduce the participants
of the foundations of dividing the organizational crises and how to handle it, its
effect on the internal structure of the organization, how to build intercom network
to deal with the employees during crises time in various organizations, and the
workshop aims to introduce participants to the basics rating crises institutional
and how to manage and deal with, and their impact on institution-building procedure,
and how to build internal networks to deal with the employees during the time of
crisis.
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