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Dr Laoise O'Murchú - Amgen
- Laoise is a highly experienced communications professional who has worked in agency,
in-house and consultancy.
- She holds a PhD in strategic organisational communication and has won numerous national
and international awards for business communication excellence including the IABC
Gold Quill Award.
- Laoise is a frequent presenter at national and international research and business
forums and she is President of the Irish Chapter of IABC.
- She lectures on the Masters in Organisational Strategy with Dublin Institute of
Technology, on the Certificate in Internal Communication with the Public Relations
Institute of Ireland and with the PR Academy in the UK.
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Ann Pilkington
- Ann Pilkington is a founding director of PR Academy – the largest accredited Chartered
Institute of Public Relations (CIPR) qualifications centre.
- She course leads the CIPR Internal Communication Certificate course and has written
a chapter on the role of the communicator for the book Exploring Internal Communication.
- She also provides communication consultancy services on large change programmes,
particularly within UK government.
- Prior to launching PR Academy, she worked in communication and PR roles for major
companies including BT and Barclays.
- She holds a Masters in Public Relations.
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Tom Crawford - Brain Miner
- Over a career spanning 18 years Tom Crawford has gained diverse and rich experience,
predominantly in HR and specifically Internal Comms and Engagement. That aside he
has a strong passion for the subject of brand and its relationship with employees.
- After a bit of an indulgent degree in German, Tom spent five valuable years at British
Airways being groomed in all things corporate and business before six years in consultancy
with Omnicom. Since then he has had spells at Deloitte, Eon and Telefonica-O2, running
Internal Comms and Engagement functions. In addition he has broad experience in
diversity and all things talent attraction.
- Tom now runs The Brain Miner – built on a premise that everyone has fantastic ideas
buried within them – they just need some help finding them, extracting them and
then polishing them into shiny diamonds. He currently works with a number of blue
chip brands to help them better connects their brand and business strategy with
their employees through dialogue.
- He is passionate about working with clients in order to help them create a high
performing culture.
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Emma Murphy - Change Manager at National Bank of Abu Dhabi
- Emma Murphy is an experienced Change Management professional. She is a certified
PROSCI Change Management Trainer and she brings her own unique approach to Change
Management Consulting and training tailored to the Middle East environment.
- Emma has been working as a Management Consultant for 10 years for Big 4 firms and
she has extensive international consulting experience including working in the UK,
US, Taiwan, The Philippines, Australia and the UAE.
- She has been based in the UAE for 5 years as a change management consultant implementing
transformational change.
- Emma is on the organizing committee for the Association of Change Management Professionals
in the Middle East, she writes extensively on Change Management and is passionate
about educating people about how to improve project success rates by understanding
change management concepts and applying the most appropriate strategies to effectively
manage change.
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Kevin Ruck - Co-founder, PR Academy
- Kevin Ruck is a founding director of PR Academy and the editor and co-author of
the book Exploring Internal Communication.
- He graduated with a distinction in his MBA from the Open University in 2007 and
is currently completing a PhD in Internal Communication Measurement at the University
of Central Lancashire.
- He developed both the Internal Communication Certificate and the Internal Communication
Diploma (for which he is course leader) for the CIPR.
- His special interests are in corporate strategy, internal communication, change,
social media and employee engagement.
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Emily Gibbs - Head of Internal Communication, The Financial Times
- Head of Internal Communications Emily oversees the FT’s internal programmes and
communications globally, with a strong focus on digital and social media. She is
also responsible for delivering a robust corporate communications strategy, helping
protect and build the FT’s brand and reputation around the world.
- In June 2013, Emily was awarded the European Young Communicator Award, which recognisesoutstanding
projects that contribute to shaping the future of the communications industry.
- Prior to joining the FT, Emily was a business journalist and presenter for Radio
New Zealand before working in the Manpower Group Communications team. She holds
a journalism degree from the New Zealand Broadcasting School, where she was awarded
the Radio Network Scholarship for Excellence in Radio Journalism, and is a member
of the Chartered Institute of Public Relations.
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His Excellency/ Eng. Sobhi Batterjee - Chairman of the Saudi German Hospitals Group
- Eng. Sobhi Batterjee is the Founder President & CEO of Saudi German Hospitals Group,
the Largest Private Healthcare Developer in the MENA region. He graduated in Electrical
Engineering from the University of Kansas, USA and has Masters in Electrical Engineering
from University of Colorado, USA.
- Batterjee family started SGH Group with a Capital of 15 Million US$ and now grown
to over 1 Billion US$ institution and number one Healthcare brand in the Region.
- SGH Group has 6 World class Tertiary care Hospitals in KSA, Yemen and UAE. There
are other Hospital Projects are under various stages of construction and planning
in Cairo, Hail, Addis Ababa, Khartoum…etc.
- The Group has started the Largest Private Medical College of the MENA region and
a network of SGNAs (Saudi German Nursing and Allied Sciences Training Institutes)
across Saudi Arabia. The Corporate Vision of the Group is “To Design, Finance, Construct
and Operate 30 World Class Hospitals and Create 50,000 jobs &To be the dominant
regional player in the Private Medical Education by establishing 5 Medical Colleges”.
- Eng. Batterjee is recipient of many regional and global awards in recognition of
his contribution to the industry and community at large and he is currently working
on developing many sustainable not for profit hospitals for the poor.
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Talal Alzeid - Executive Manager for Internal Communications at Mobily
Talal AlZeid, is the Executive Manager for Internal Communications at Mobily; a major
telecom operator in Saudi Arabia. He’s had experience in the field of communication
and Marketing in the past 10 years and now manages the Internal Communications department
in Mobily. His role is to deliver effective communication to all employees Kingdom-wide
through various communication channels, as well as get employees engaged and participate
within numerous communication activities.
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Dr.Hamad Al Hamdi - Director of the Department of the Executive Board in the General
Secretary of the Executive Council of Dubai
- Dr. Hamad Al Hammady is currently the Director of the Executive Council Affairs
at the General Secretary of the Executive Council of Dubai (TEC). Through this position,
he is supervising three main functions including Government communication (GC),
TEC special projects, and planning & follow-up for the Executive Council.Through
the GC function, Dr. Al Hammady led the conceptualization and establishment of an
exclusive integrated GC System for the Government of Dubai.
- He worked on the design and implementation of many communication policies and systems
such as the general policy for Government communication for the Government of Dubai,
the implementation and evaluation system of the GC functions, Dubai Strategic Plan
(DSP) communication management system, communications capacity building programs,
Government of Dubai brand identity and the Dubai Partnership Agenda.
- Moreover, he is the coordinator of the General Network of Government Communication
(GNGC).Dr. Al Hammady who has contributed to the review and up-date of the Government
Development, the 5th pillar of DSP, is directly in charge of the ‘Improvement of
Government Communications’ as outlined in DSP.
- Moreover, he is participating in the assessment of the National Identity category
at the Dubai Government Excellence Program. He has also designed the communication
assessment criteria for a number of other Government excellence programs.
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Butti AlFalasy - Director of the Security Media Department at Dubai Police
- Masters degree in Mass Communication - Howard University in Washington, DC "American
Capital" 1998
- Director of the Security Media Department at Dubai Police.
- The work of a professor at the UAE University in the Department of Mass Communication.
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Ibrahim AlMarzooqi - ADNOC Distribution, Manager Public Relations Department
- BA degree in communication and PR from USA.
- Included in the company ADNOC in various positions ranging from Head of promotion
in 1998 to the Director of the Corporate Communications department and then to the
director of government relations, and last, the Director of Public Relations in
2010 till present.
- Chaired the Media Committee of the "ADIPEC" Exhibition and Conference 2013.
- Chaired the Media Committee of the Abu Dhabi Group for the World Youth Cup 2003.
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Isa Abdul-Rahman - The Executive Director of National Communication At the Bahrain
Development Board
Mr. Isa Abdul-Rahman has more than 22 years of experience in Marketing, Public Relations,
the ICT industry, Customer Services, Account Management, Sales, Project management,
Product Development, Product Management, Business development, Organizational Development
and Business Process improvement. He is a board member for the Telecommunications
Regulatory Authority and the National Supreme Council for Tourism. Isa was a member
of the Kingdom of Bahrain Technical ICT committee, which is responsible to drive
the e-Government program. Isa is also the current Official Spokesperson and Head
of the Media Centre for the Bahrain National Dialogue, which is being held in Bahrain.
Isa is a public figure as he produced and presented various TV and Radio Shows for
Bahrain Radio and TV Corporation.
Isa is currently the Executive Director of Communication and Political Affairs with
the Court of The Crown Prince and The Executive Director of National Communication
at the Bahrain Development Board, he used to be the Director of Marketing and Awareness
for the Bahrain eGovernment Authority and prior to that he was a member of Bahrain
Telecommunication Company (Batelco) Senior Management Team.
Isa is an ex board member of Al Ahli Sports Club and a founding member of Bahrain
Internet Society.Isa holds a Master Degree in Business Administration.
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Dr.KhayratAyad - Head of Public Relations Department of the Faculty of Communication
at the University of Sharjah
- Head of PR department in the communication college at the "Sharjah university"
- Philosophy PHD in Media, from the Research Department Contact the public at the
University of Leicester in Britain.
- Has many books and published research in both Arabic and English languages, it includes
the principles of public relations, managing PR:, political marketing, media, Public
responsibility for PR via Internet, handling the PR and corporate communication
in Emirates fly for the volcano ash crises… etc.
- Participated in many Conferencesinternationally and regionally, and presented many
training courses and workshops in the field ofPublic relations and social marketing.
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